In a world where competition for your audience’s attention is fierce, it’s no longer enough to simply have a digital presence as a charity – you need to fill it with interesting, useful and relevant content.
But what constitutes great content? How do you find/create it? And how do you make it work for your charity?
These are the questions that we will be discussing at the next meet up of the CharityComms Midlands Networking Group.
The Midlands Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.
Join us on 7th February from 3.30-5.30pm at the John Lewis Community Hub (Grand Central, 4th floor of JL), to enjoy a guest presentation from content master Anthony Tattum, group discussion with your peers, and informal networking over coffee and biscuits.
Booking is essential, so register now to secure your place.
On the agenda
The event will open with a presentation from our guest speaker Anthony Tattum, whose Birmingham-based creative agency Big Cat has has worked with charities including Birmingham Children’s Hospital, John Taylor Hospice, the Children’s Liver Disease Foundation and YMCA.
During the session, Anthony will give some tips on how to create a good content strategy, as well as showing some real-world examples of how you can use content to grow and engage your audiences.
After the opening presentation, we will split into groups to discuss the following questions:
- What content channels does your organisation currently use, and how do you use them?
- Do you have a content strategy, and if so, how was it developed?
- Have any types of content worked particularly well for you, and if so, why do you think that was?
- What are your biggest challenges when it comes to producing content?
- How do you share and promote your content?
At the end, we’ll come back together as a group to share our thoughts, before enjoying some informal networking at the end of the session.
What are you waiting for? Book your place now!