Engaging with the media (Part Two: Press releases)

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Having covered some of the basics of engaging with the media in a previous post, we are now going to look in more detail at how to write, format and deliver a press release.

As a communications professional, it’s your job to make life as easy as possible for the journalist covering your story. When you are placing a story about an event, report or anything else with a lot of details involved, a useful way of getting all the necessary information in one place is to issue a press release.

Press releases are standard in the media although they can seem daunting if you’ve never written one. To get you started, here are five steps to make your press releases more effective.

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