It’s one of the most common communications mistakes made by third sector organisations. When describing what they do, they focus on either their inputs (the resources they have spent doing their work) or their outputs (the actual work they have done), rather than their impact – i.e. what has changed as a result of their work.
But showing the impact of your work is crucial – this is what funders, supporters and potential service users all want to see, and it’s what makes people remember you.
One of the best and simplest ways of showing your impact is by producing compelling case studies.