#ccmidlands – Making the case for communications

Charity Comms Midlands

As a comms professional working in the third sector, you know how crucial good communications is to the success of your organisation. But do your colleagues understand and value the role of comms as a central business function within your charity or non-profit?

That was the question that inspired the topic for the second meeting of the CharityComms Midlands Networking Group: Demonstrating the value of communications.

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Engaging with the media (Part One: The Basics)


The relationship between third sector organisations and the media is changing. Communicating with people about your organisation has never been easier – with your website, social media accounts and other ‘owned channels’ you have the tools to reach hundreds or even thousands of people at your fingertips, without ever crossing paths with a traditional journalist.

However, getting positive media coverage remains a hugely powerful way of reaching new audiences, building your reputation and strengthening your brand. Many third sector organisations don’t know where to start with getting the media interested in their stories, so they abandon PR altogether. Others try, but with badly-written, poorly-targeted efforts, getting discouraged when they don’t see results. Either way, they miss out on a hugely valuable communications tool.

To develop a PR stand in your comms strategy, you just need to plan carefully and know some of the basics. To get you started, here are five essential steps to engaging with the media.

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Alone together: How Britain is finally waking up to the problem of elderly loneliness

lonely elderlyWe humans are social animals, and however much we might all enjoy a bit of peace and quiet from time to time, the gnawing pain of being truly, perpetually lonely is one of the most destructive experiences we can face as a species.

So it’s a shocking truth that one of the most vulnerable groups of people in our society today is also statistically the loneliest: the elderly. Research has shown that between 6% and 13% of over-65s say they feel ‘always or very lonely’, which equates to around 860,000 people in England alone. Continue reading